Success Stories

Merit award for the website design of

September 22, 2006

Part of the mandate of the Commissioner of Official Languages is to promote the advancement of both official languages in the Province. In that regard, a number of initiatives have been developed over the past three years. One such initiative was the creation of an animated website ( with the following objectives:

  • Get kids (9-14) to feel good about their language and the other official language.
  • To help communicate that as a New Brunswick youth you can choose to speak English, speak French or speak both.
  • Encourage francophone youth to be proud of their language and to speak it well.
  • To convey the importance of official language rights in New Brunswick.

The website was developed by Razor Creative, an advertising and design firm, based in Moncton. The site was launched on August 1st, 2005 without the usual fanfare. It was felt that the promotion of this site be done in a way to have the students discover and enjoy the site by themselves instead of being directed to the site by their parents and/or teachers. Our promotional efforts did bring some positive results and it received a significant number of “hits”. To that end, we intend to enhance it in the near future in order to further increase the interest already expressed.

We were very pleased to learn that Razor Creative received, on June 8th, 2006, a Merit award for the website design of at the 5th Annual Ice Awards in Halifax. It was with much pride that Stephen Brander and Rich Gould, of Razor Creative, accepted this prestigious award. The Ice Awardswere founded at the turn of the millennium by two like-minded Halifax entrepreneurs in order to annually showcase the brilliant talent of the thriving Atlantic Canadian marketing communications industry.

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